Jantzen Russell 
When advertising on Amazon, one of the most important metrics to keep track of is the ACOS. This metric has a huge impact on profitability and is a good indicator of how your ads are performing. A good ACOS can lead to growth, increased profit, and good account health. But what is a good ACOS? … Read more
There are a plethora of Amazon tools out there. And a fair number of them focus on helping sellers with Amazon PPC. But are they any good? Will using a new PPC tool get you sales you wouldn’t otherwise? And what sort of benefits do you get from these softwares that you wouldn’t without them? … Read more
Generative AI has done some amazing things in the last couple of years. And there’s a lot that it can help you do in marketing your products on Amazon. But should you use AI to optimize your listings? The answer is a little more complicated than a yes or no. The short answer is that … Read more
We’ll leave it to the Quants to determine just how much revenue Amazon did during Prime Day 2023 (our clients saw anywhere from 2-7X daily sales during the event). We’re much more interested in the strategies Amazon used to boost engagement and increase the halo effect. Let’s take a look at what Amazon did the … Read more
Most Amazon Sellers eventually need help growing sales. But who you hire to do that dramatically affects the results you get. So when it’s time to hire an Amazon expert, who should you hire? A freelancer or Amazon agency? What are your goals? Most small Amazon sellers can do just fine if they hire a … Read more
Imagine this: You log onto Amazon Seller Central to take a look at one of your recent payouts. To your surprise, the amount Amazon paid you is pretty anemic compared to how many units you sold. Shouldn’t you be taking home more money than that? Unfortunately, this is a pretty common scenario. There are a … Read more
If you’re looking at selling on Amazon, listing your products in the US marketplace is the best place to start. It has the largest customer base of any ecommerce platform, and the most tools for seller success. Our recommendation is that if you’re doing to sell on Amazon, start in the US. But what if … Read more
Managing Customer Service can be a very involved task—especially on Amazon. Amazon has high standards for Sellers when it comes to interacting with customers, and it can be tricky to stay on top of everything. So we’ve compiled a list of all the Customer Service best practices that every Amazon Seller should know. Why Customer … Read more
Did you know that Amazon has an entire section of their website dedicated to selling HSA/FSA approved products? It’s true, and you can find it here. Health related products that meet a certain criteria can be purchased on the Amazon platform using HSA payments. And in this article, we’re going to walk you through how … Read more