Did you know that Amazon has an entire section of their website dedicated to selling HSA/FSA approved products? It’s true, and you can find it here. Health related products that meet a certain criteria can be purchased on the Amazon platform using HSA payments. And in this article, we’re going to…

Managing Customer Service can be a very involved task—especially on Amazon. Amazon has high standards for Sellers when it comes to interacting with customers, and it can be tricky to stay on top of everything. So we’ve compiled a list of all the Customer Service best practices that every Amazon…

If you’re looking at selling on Amazon, listing your products in the US marketplace is the best place to start. It has the largest customer base of any ecommerce platform, and the most tools for seller success. Our recommendation is that if you’re doing to sell on Amazon, start in…

Imagine this: You log onto Amazon Seller Central to take a look at one of your recent payouts. To your surprise, the amount Amazon paid you is pretty anemic compared to how many units you sold. Shouldn’t you be taking home more money than that? Unfortunately, this is a pretty…

Most Amazon Sellers eventually need help growing sales. But who you hire to do that dramatically affects the results you get. So when it’s time to hire an Amazon expert, who should you hire? A freelancer or Amazon agency? What are your goals? Most small Amazon sellers can do just…

Generative AI has done some amazing things in the last couple of years. And there’s a lot that it can help you do in marketing your products on Amazon. But should you use AI to optimize your listings? The answer is a little more complicated than a yes or no.…

We’ll leave it to the Quants to determine just how much revenue Amazon did during Prime Day 2023 (our clients saw anywhere from 2-7X daily sales during the event). We’re much more interested in the strategies Amazon used to boost engagement and increase the halo effect. Let’s take a look…

When advertising on Amazon, one of the most important metrics to keep track of is the ACOS. This metric has a huge impact on profitability and is a good indicator of how your ads are performing. A good ACOS can lead to growth, increased profit, and good account health. But…

There’s a lot that goes into building a successful and profitable Amazon Store. Sellers often find themselves getting set up, doing some “standard” optimizations, and then sitting on their hands because they don’t know what else to do. And it makes sense, pretty much everywhere you turn for help, you’re…

Amazon’s new Creator Connections tool allows sellers to connect with social media, blogging, and content influencers to promote their products. Influencer marketing has been around for a long time, but for most brands, it’s difficult to find a good match for their products. Additionally, negotiating brand deals is an arduous…

When we bring up creating an Amazon video ad with our clients, there’s usually some trepidation. “Video’s expensive!” But that’s only kind of true because there’s a direct correlation between the quality of your creative assets and your conversion rate on Amazon. Essentially, how you look determines how well you sell. And that…

Maybe you got an email recently from Amazon about the Selection by Amazon Physical Stores (SAPS program). This is an invite-only program, which means that it’s hard to pinpoint how long it’s been around. But we wanted to give you the breakdown on what this program is and how it…

So you wrote a book and now you want to sell it on Amazon. And Amazon’s a great place to sell your book because everyone’s there. But as you’re looking for how to do that, all you can find is about how to sell other authors’ books, and you want to…

So much effort goes into ensuring that Amazon sellers maximize their sales and profits for Black Friday and Cyber Monday. But what about after that? It’s important to make sure that you’re playing the long game with your advertising and promotions. So here are some strategies to implement on Amazon after BFCM…

There are a lot of Amazon fee changes coming in 2024. In a mass email sent out to sellers, Amazon explained all of the changes…but it was still very confusing. So in this article we want to break the changes down, to make them easier to understand. Calculate Your Fees…

Amazon’s new fee structure changes a lot about selling on the platform. But it more than just moving fees around, it fundamentally redefines what Amazon thinks is important for fulfillment purposes. The topic of logistics and selling on Amazon has always been a loaded and confusing topic, and we think we…

We’ve all been there; you find a product on Amazon that sparks your interest and want to know more about it. You send a quick message to the seller. One to two days pass without a response; before you know it, it’s been weeks. The silence is deafening. Poor seller…

What a customer reads, sees, and experiences when they interact with your brand is vital to your brand’s success. And Amazon is no exception. Over the past few years, Amazon’s introduced more programs, tools, and features that really do make Seller Central a true content marketing platform. Don’t believe me? In this…

When Amazon announced their new fee structure for 2024, they introduced a new “low-inventory” fee. This fee penalizes sellers if they don’t keep enough inventory in stock for their FBA SKUs. Unfortunately, Amazon kinda sucks at explaining things. So here’s how this fee works and how to avoid it. What is the…